Spider India, where printing is made easy!
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Introduction
Branding is one of the most crucial factors for the success of any company. Your logo, brochure, company design profile, business cards etc. all these when applied, create brand awareness. When your brand lands in the public field, then only it starts getting recognizable. When you see a ' DD ' sign, you immediately think of Dunkin Donuts, the ' M ' sign stands for McDonald's all around the world. This is what brand awareness is. This awareness comes from creating a unique customized design for your product and market it at a very large scale.
Any kind of business whether it is a retail business, home-based or being done at a very large scale, needs printed paper products or any material to carry out day-to-day tasks which are essential for the business. Having creatively designed business cards, brochures, flyers and personalized boxes are imperative for boosting your branding efforts. Even when you sell small products, there is still a need to promote brands or you won't be able to market your product successfully or build a brand name of the company.
This is a requirement of almost any kind of business. Take a small strawberry farm, the boxes in which owners sell their strawberries, they put a ' designed ' sticker on them, so that the next time people buy the same product, they would be able to identify it and buy that particular product again and again. This is how customized printing comes into play. If you want to grow as a company these steps are essential. It infuses customary loyalty as well as brand recognition.
What is Custom Printing?
Custom Printing means that you can get any image you want, in any size and on a multitude of materials. Custom Printing have many benefits and is considered very important for brand recognition because it provides low-cost effective marketing, instant brand recognition, greater exposure of your business, works as your business card, and customer loyalty.
What factors make custom printing good?
Knowing what you need for your company
Nothing creates more confusion in deciding on things if you do not have a clear idea of what you want. The first and foremost task for anything is to analyze and then identify what your business needs are. You should be able to determine what your briefs are. You must know what kind of prints you think would work best for your company. Also, with that, you need to know the kind of print media that will work for your company. These are decided based on how well you think the print would communicate with the targeted audience and convey your message. These decisions can only be taken if you are aware enough to know what you need and decide on that.
Providing Quality Prints
A good printing service is that which provides quality services every single time. You must know the different print medias people use across the market, which one gives the finest quality prints and based on that research, provide the kind of prints people need.
Customer Service
You can provide quality products all you want but with that, comes to the responsibility of dealing with customers. If you want to be successful, there is a need to provide both quality services as well as good customer service too. If they are facing any issues, providing a good customers service becomes crucial for retaining customer loyalty.
Experienced Printers
You must the how to fully access the printer and make the most of it. You might have observed that most people do not use all the functions of their smartphones simply because they are not even aware of there presence. After realizing that there are many other features available on your device, you would be surprised of the fact that it gets much easier to use the device. Similarly. by knowing almost all the features of a printer, you can provide so many other, extra services to the customers which can make your service unique and even add a little more quality and taste to it. Being experienced in using such printers is also an important factor.
Reasonable and Cost - Effective
A good printing company is the one which provides services and keeps itself afloat in the competitive market by making it affordable and cost-effective. But the better your quality of service is, the more you can charge a customer. At the same time, you must realize that keep very high princes might backfire and make you lose more customers than gaining them. This is a very crucial factor and should be very well thought out. Another factor is that people pay for ' good quality service '. So, if your prices are affordable and reasonable, at the same time you deliver on your promises, your printing will succeed in the market.
Qualities of A Good Printing Provider
Pay attention to the Clients
The important factor for every business is paying attention to the client and it is no different if you provide customized printing services as well. The experience provided by a company locally / walk-in stores or online ones, mark the difference between a good company from a bad one. You must show real interest and talk through them about what their ideas are for the design. This shows that he/she is being cared for and this makes a good client interaction, great.
Understanding their Wants and likings
You must try to communicate and understand what they have in mind for their product, what kind of audience they are intending to target and also, the kind of brand they are hoping to build. If you clearly understand their liking and ideas, you would be able to suggest them solutions for packaging and delivery of the product. If you do not even bother to understand and communicate properly, it sends out a poor signal to your present as well as potential clients.
Offering Cutting edge printing
If you want to offer quality service to your clientele you need to familiarize yourself with different print media which have several features that would help cater to a variety of needs. You can provide your consumers with more than just a few options. It will also help attract a wider range of audience than only the targeted ones which is extremely beneficial for any business. These steps are the ones which help your business with growth and expansion.
Turnaround Time
Being true to the limitations of time is one thing and pushing yourself to deliver the product on time but at the expense of the quality of the product is another. Providing same-day delivery is a great business tactic employed by many firms. It entices a large crowd to place more and more orders. But, people usually comprise their quality by prioritizing ' same-day ' delivery. And that can actually make you lose a number of clients than gain just the one. You must know your limits and accept the orders accordingly.
Graphics & Design Team
Before placing an order, people usually analyze the companies present in the market and shortlist those who can provide the very best. If you provide good graphics and design to your clients, it will definitely help you to create more clients in future very easily. Utilizing different types of printers for specialised printing refines your work and even brings definition to it. It can even help deliver a product of top-notch quality.
Benefits of Customized Design Printing
Cost-Effective Marketing
Holding an advertising campaign requires a large number of investments and funds. This is a viable option for people coming from privileged backgrounds but for a small company, this is one of the most inexpensive ways to market and advertise their products. By creating a logo or brochure of the product, advertising becomes easy and the brand gets highlighted.
Custom printing is a brand identifier and is not only used by small businesses but even the large ones too.
Understanding their Wants and likings
You must try to communicate and understand what they have in mind for their product, what kind of audience they are intending to target and also, the kind of brand they are hoping to build. If you clearly understand their liking and ideas, you would be able to suggest them solutions for packaging and delivery of the product. If you do not even bother to understand and communicate properly, it sends out a poor signal to your present as well as potential clients.
Instant Brand recognition
According to Darwin, “An article published in technomarketinginc.com states that 89% of consumers were able to recall the advertiser of a promotional product they had received in the last two years.” It is because when you place your logo on everything, even though at first it is not that much noticeable but slowly it comes into the mainstream and people start recognizing the product through its logo only. Any person can see what brand jeans are by seeing its logo. We can easily identify if that particular piece of clothing is from Tommy Hilfiger or not. We can identify where a burger is by how it is packed. This instant brand recognition can be caused by creating a perfect customized design.
Exposure For Your business
It increases the chances of people remembering your particular product. It leaves a memorable impact and even an image on the mind of the viewers. This ends up providing exposure to your product. This then becomes recognizable by not only one but a large number of audience.
Business Cards
A Company profile is like a CV. Similarly, incorporating custom printing in your business might work as your business cards. The custom printing gets your message conveyed just like a business card. People place all kind of information like contact, address on their products. Like for example, a home-based bakery can print the relevant information like the contact on the packaging box and deliver it. Similarly, if you have a farm selling fruits, on the boxes or crates, you can get your information printed and logo places, which when sold can create awareness about your products when people buy it or even notice it. This firstly exposes your business, second, markets your products, third, creates brand awareness among the people and lastly, builds customer loyalty too.
Customer Loyalty
Providing a service is only half a job done but when you maintain that quality service and provide a good seller-buyer relation, that is when customer loyalty is built. If done properly, it can mean great success to your business. For example, look at Apple, people who have been using Apple products never switch to android and vice versa. They are happy with the services they are getting and it has built loyalty in them. Also, people who get their coffee/staple diet from Starbucks rarely switch to another brand, since that company has maintained it's quality service and people are satisfied with it.
Customized Printing comes into play when the name of the brand comes with its whole package that is quality of service and delivery. You would not want your cups which has the company logos on it, to be made of plastic or if its breaks too easily or even have leaks. This sends out the signal of products being of poor quality. Hence, the better products you sell which are of the finest quality will build customer loyalty.
Low Inventory Costs
Again, since this is an inexpensive and affordable medium to market your product, it does not require any kind of high inventory costs. For example, if you sell leather handbags, you could use a UV LED printer to print directly onto the leather or you could use a desktop impact engraver to personalise stitch-on metal cups. With these options available, your costs become way less and you can easily produce in large amounts.
Increasing Profit Margins
By using custom printing, it quickly customizes any product or item. For Example: With in-house digital printing machines, it’s no longer necessary to print hundreds of thousands of identical items in the hope of making a profit. If you have a desktop UV LED printer, you can print very short runs of personalized items without the steep overheads of outsourcing the work.
Conclusion
Spider India has it's offices in Chennai India. It is fully equipped with a talented team which will strive to leave you fully satisfied. Communicate with us, tell us your requirements and we will come up with the right solutions. We believe in constant growth, we believe in continuous improvement since no one is perfect but we also believe that your product can be perfect. We start from scratch and build our ideas through, step by step. It helps us define neat features and make a quality product which would make you and your customers happy. Along with providing top-quality service, we have reasonable prices for all your demands. We specialize when it comes to making memorable designs. We use modern and contemporary design which have a long-lasting appeal on the public. At Spider India we offer Custom Prints as well. Here, our customers can either give us what they have in mind to print or ask us to design and print a certain request. Either way, we offer you full-fledged printing services. Whether it's paper, t-shirts, mugs etc. We take up all sorts of customized printing orders.
