Youtube Promotional Marketing

1. Carefully picking the keywords

If you are in the ' promotions ' game for a while now you must know how significant are keywords and how to use them and reap benefits. But, if you are new in the game, do not worry, we got you.

Everything that goes into promoting your website, company, or even youtube channel revolves around Search Engine Optimization ( SEO). So, the one thing you should keep in mind in order to have a popular and successful youtube channel is that a great YouTube channel starts with great SEO. And great SEO starts with understanding what users are searching for.

These days, as trends continuously have changed with time, Google also adapts itself to it. So, Google now prioritizes videos over content for many searches.

• Identify possible keywords with a tool like the Google Ads Keyword Planner.
• Google one of your options.
• Scan the Search Engine Results Page (SERP) for each keyword. Are the top-ranking results in videos or written content?
• Tweak your keyword and try again. Try adding words like “How to” or “Tutorial” if you’re having trouble getting video results.
• Choose a keyword that prioritizes video and suits your content.

2. Using descriptive titles

There is a fine line between titles coming under the umbrella of Clickbait or them just being punchy enough for the people to get intrigued and check them out.

• Keeping it short: The most popular YouTube videos tend to have the shortest titles. Stick to 60 characters or less or some of your title may get cut off when displayed.
• Including keywords in the first half of the title: It helps to avoid losing valuable information. Most online readers focus on the beginning of the sentence and skip the rest.
• Engaging doesn’t mean clickbait.The best headlines offer an obvious benefit or create an emotional reaction. Clickbait is tempting but can damage your channel’s reputation in the long term.

3. Creating creative Thumbnails

so, what really are thumbnails on youtube? Video thumbnails let viewers see a quick snapshot of your video as they're browsing YouTube. After your video is finished uploading, you can choose a thumbnail from the three options YouTube automatically generates, or upload your own.

• Sign in to YouTube Studio.
• From the left menu, select Videos.
• Select a video by clicking on its title or thumbnail.
• Choose an auto-generated thumbnail and select Save.
The thumbnails which attract the best results are:
• Resolution: 1280 x 720 px (but any 16:9 aspect ratio should work)
• Format: .JPG, .GIF, .BMP, or .PNG
• Size: respect the 2MB limit
• Use high contrast images
• Add text and colours to encourage clicks
• Choose a close-up image, if you can
• Use a stock photo when in doubt
• Be consistent with another branding

4. Filling out your youtube profile

Imagine going for an interview for a job without even looking at the job profile. This is what many YouTubers do, they immediately move forward to the content creating part whereas never really pay attention to the part of filling your profile. But what makes people interact and gravitate more to your channel will be how compelling your youtube profile is.

Here are some best practices for creating an effective YouTube profile:
• Be consistent: Use a similar colour palette, writing style, and layout as you do on your website and other social channels.
• Optimize your YouTube channel description: This is a great place to add keywords. YouTube penalizes “tag stuffing,” but including a couple of keywords can go a long way.
• Keep viewers coming back for more: When and how often will you post new content? Let fans know your schedule—then make sure you stick to it.
• Include contact info: You never know who might want to reach you. Make it easy for them and you could land some great partnerships.

5. Describing your descriptions well

Writing and describing effectively so that people get attracted to it is a task. You can either employ very simple techniques because simple works almost every time or you can choose to use innovative titles in order to describe your channels well.

Here are a few of the key takeaways:
• Front-load your keywords in the description and title
• Stick to the 5000-characters limit
• Create a “contents page” with timestamps that help viewers find what they’re looking for
• Add links to relevant playlists (more on this later)
• Include a few relevant hashtags. Be sure to follow YouTube’s hashtagging rules before you post

6. Metadata's are Important

What really are Youtube Metadata? YouTube metadata is just a fancy way to explain the titles, descriptions, tags, cards, thumbnails and captions of your videos. They can be added while you’re uploading your videos, and you can edit them anytime afterwards.

So, the two basic aspects to keep in mind while creating data are the aspects that you should use while creating metadata,

• Honesty
• Choosing Quality over Quantity

These rules also apply to features like tags and categories. Only include tags in the “tags section” of your upload—not the video description. Add one or two categories to help YouTube understand who to recommend your video to.

7. Providing Utility and real value

Creating the content that adds some real value to the lives of people who are using their time to watch your video is essential and very much significant in order to make your channel a success. They must add laughter, entertainment, a level of curiosity or just knowledge to the lives of people. They must have that quality which sends people into a spiral and makes them watch all the things you have to offer and show people. All of these actions can only be carried out if you have something unique about your content. But first, you need to identify that uniqueness and then play around with it to get to a point where your channel just creates magic.

Before actually posting, you can ask yourself,
• What problem does this video solve?
• Is it entertaining?
• Will it improves viewers lives in any way?

8. Creating High-Quality Videos

This actually goes without saying. Creating High-quality videos is a must and you should abide by this rule. Even if you have great content but the video is very poor, this is most certainly undermine the content and may drive your viewers away.

There is already the presence of so much material on youtube. So, before posting think about the videos that you are drawn towards, the channels that you like so much and end up hitting the subscribe button to and the videos which keep you up all night because they are just so addictive.

So, using a decent camera, doing a sound check before recording, and learning some basic editing skills won't do you any harm rather they would actually help in creating content that attracts audiences from all around.

9. Interacting

With an expanse of content that is present on the youtube, people watch it and while watching, many thoughts might come into their mind in form of a little curiosity or just a tiny need of sharing your thoughts on the subject matter. All such reactions are accumulated in the comment section and when the creator communicates with the people who comment, that is probably the best form of interaction. This also helps you as the creator to check out what kind of content people gravitate towards and what they do not really like. Respond to viewers’ comments—even the negative ones—and “heart” your favourites. Post response videos. Use analytics to identify your top fans and show them some extra love.

10. Taking a Q&A

People really like Q & A's when they do not come in form of Examinations and do not have any one single right answer to cram. So, holding regular Q & A's on such platforms are a part of the interaction that needs happen between you and your viewers to keep them engaged in your channel. This helps build a community of some sort which even though exists on the internet still give people a sense of unity or feeling of companionship.

Also, By showing your fans that they matter, you’ll boost watch time, view counts, and engagement. In addition to it, Q & A's can be a real night in shining armour when you run out of fresh content ideas.

11. Running Contests

From just simple replying to people's comments, taking regular question & answer sessions to running contests, creates a stimulating interaction between you and your viewers which bridges the gap that a screen creates. Contests can even help in gaining more and more subscribers. Also, these are only one of the few ways for you to get more involved and communicate with your viewers.

Here are some tips,
• Start with a clear goal in mind
• Respect YouTube’s contest rules and restrictions
• Choose a prize your viewers will actually enjoy
• Maximize your reach with other social channels
• Use a tool, like Hootsuite for YouTube

12. How much active are you?

According to recent statistics, " 500 hours of video are uploaded to YouTube every minute worldwide (Tubefilter, 2019). That’s 30,000 hours of video uploaded every hour. And 720,000 hours of video uploaded every day to YouTube." So, it is clear how Youtube is a digital medium where people upload so much content almost every hour. Since the youtube itself is so active, you need to be active with it.

In order to make your channel into a success, you need to post content frequently or according to a schedule, for example, you can post new videos weekly. This gives people something to look forward to and they can make time for your videos in their schedule. You cannot go AWOL for weeks and then show up all of a sudden with a bunch of videos, this will not attract much crowd your way.

13. Working with brands and Promoting their products

If you have been active on social media recently, you might have noticed how the content creators have taken the internet by a storm as they have been collaborating with any brand they can get their hands on. Brand partnerships are another way to broaden your reach. They can also help you come up with new content when you’re stuck for ideas.