Brochure and Graphic Design Company in Chennai, India

Brochure Designers In Chennai, India

Building Brochures that capture your imagination

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Gate Fold Brochures

You can easily how this brochure looks by just hearing the name of it. It usually has these dimensions :

  • Gate fold, also known as the Window Fold.
  • The standard brochure size for the gate fold is 8.5” x 11”.
  • This fold works great with single product presentations, graphic-heavy designs, menus and creative designs with wide visuals, such as architectural layouts and landscape images.

This type of brochure is used by big companies since it is not at all cheap. It is used for high end marketing. It has the capability of having a great influence when used properly. It is made with a high quality premium paper which lasts for a long time. It looks very interactive and can easily fit more information on it because of it's unique design. It has a window opening which is attractive.


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Catalogue Designers in Chennai

Bi - Fold Brochures

This type of brochure is seen in everyday use an is very common. As the name suggests, it has 2 flaps opening either side and gives 4 panels to fit as much information as possible. There is a front and back panel and 2 in the internal sides. It is mainly used for product catalogs, presentations, trade shows as well as corporate meetings. This is easy to carry around and looks way more formal and sophisticated than tri - fold brochures.

There is an extended version of bi - fold brochures popularly known as booklets. A booklet is a small book which has multiple pages.

  • Also known as Half Fold, it is made up of a single sheet of paper folded into two.
  • The standard brochure size for the half-fold is 8.5” x 11”.
  • This suits best for simple product presentation, programs, pricing sheets, city maps, real estate offerings and manufacturing product sheets that are rich in content, specs and photos.

Tri - Fold Brochures

These brochures are used when the company needs to add more information in it. It is folded twice over the middle section which gives in total 6 panels for you to fit all the details. These are supposed to benefit a company to a large extent since there is not much room left for giving half information. These brochures are used by all kinds of businesses, from small ones to large companies. It attracts more attention because there is so much space to fit in any kind of design, compact or comprehensive.

  • The fold in a Tri - Fold Brochure divides one single paper into three. With Tri-Fold, in the normal letter format, you get three sections: outside, inside and both zipped.
  • The standard brochure size for the Tri - Fold brochure is 8.5” x 11”.
  • Other popular sizes are 8.5” x 14”, 11” x 17”; and 11” x 25.5”. This is the best for simple product presentation.

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Flyers or Leaflets

These are the simplest of all type of brochures. They are called leaflets since they are single paged and have only 2 panels, front and back. But these brochures carry the pressure of being designed in an extremely attractive way since in order to advertise properly and in an effective manner. They only have one page where they must add all the relevant information which should successfully convey their message as well as the services that the company provides.

In order to make it look attractive, these brochures must have the perfect design put on them to make it catchy to the eye. Leaflets and flyers provide a better readability since there is not much reading material, people actually go through all of it.

  • With a standard size of A4, Leaflets and Flyers are recommended for small scale marketing.

Folders & Insert Brochures

Brochures serves the purpose of gaining more attention. Folders comes in many different shapes and sizes. They either have bottom pockets or on any sides, front or back. Whereas ' Inserts ' are the kind of flyers which are designed to co-ordinate and compliment the folders. They intend to provide information on each different topic. These are usually used as sales sheets, spec sheets, or in form of informational or promotional pieces.


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Graphic Designers in Chennai

Z - Fold Brochures

Z - Fold Brochures are also called ' accordion ' brochures ( named after the instrument ). These attract many people because of their functionality and utility. You can not fit but actually ' stuff ' it with the most relevant information because it has enough space. These are identical in the layout as the tri - fold brochures but they have some extremely important exceptions. You can easily compartmentalize in the z fold brochures since it has so many panels, it gives access to cover various topics in an interactive manner. It makes each panel stand out and is very versatile in nature.

These brochures also give access to companies printing them in 2 different languages, they usually print front and back.

  • 3-panel zigzag fold, the Z-folder Brochure is a document folding method that uses two parallel folds to create six panels of equal size – three panels on each side of the paper.
  • The brochure folds into the letter ‘Z’ and gives a seriously extravagant appeal. Appearing almost like a musical instrument (accordion), it has 3 panels with ample space for you to write about your company and product offerings.

Importance Of Brochures

1. Easy to Distribute

Brochures are the easiest way to distribute and advertise the companies services to a larger audience. If you strategically place and keep the brochures which can easily be seen by the crowd from all walks, they will most definitely get drawn to them.

The most functional aspect of brochures is that they are very easy to distribute among people and easy for them to carry them around since they are tangible. It helps in reaching out to many customers who are in need of your services and give them the viable option of procuring them. It only increases your customer base and even boost the success of your business.

2. Brochures are Cost - Effective

Brochures are one of the most cost effective option if you want a cheap method of advertising your product to a large consumer base. In addition to this, with brochures you have an option of either putting more and more resources in it or be on a budget and create a unique brochure. You can easily get made a brochure that is sleek and has the most sophisticated designs with being in a budget. You can share these to your potential clients, strangers and even the people who are already your clients to whom you can inform about your new services.

Brochures gives you an option of providing information about your company to people in a compact and attractive manner. It is the easiest way to attract and popularize your company in a cost - effective way.

3. Helps in Building Trust

If you have a well built brochure which has included all your aims, objectives and mission statements, it works to leave a memorable effect on customers eyes. If you include statements like how much sustainable your company and attach the reports to prove those facts, it will most definitely build trust in peoples eyes. It makes readers realize how true and honest your company is which does not lack integrity. All these facts help making a company look reliable and helps in building credentials. It makes people think and believe that your company is serious about their services and the reader can rely on them.

4. Holds Information in a detailed manner

A reader can easily classify which brochure is lazy and which one is proper. It can be noticed very clearly. A lazy brochure will not contain enough or proper information which won't attract a customer at all. A brochure has the capability of holding loads of information especially the z - shaped brochures, bi - fold brochures and tri - fold brochures. They have numerous panels which can be filled with all the descriptions needed by a consumer. You can even include various coupons, discounts and offers that will also attract the customers.

5. Brochure can personalize your business

With brochures you can have one - on - one communication with your potential clients and at the same time interact with a large audience. This is what advertising does and is considered one of the pros of this field. Brochures come under the umbrella of advertising.

If you effectively write about your company, their objectives, the services offered and the mission statements, it makes people realize how you feel about your own business and makes them have a personalized. It elaborates on the fact that your company is individualistic, unique and it stands out from the crowd. These are the little maneuvers you can incorporate in your brochures to interact and attract more and more people towards procuring your exceptional services.

6. Establishing the authority of your business

Do you know what impresses people ? Printed Products or Reports of your business. Imagine if you offer a business card to any of the potential clients, it gives an exceptional wow factor and impresses them. It talks them into thinking that your business is an established one and they can actually choose them as their service provider. It even establishes the authority of your business and intimidates them. It is natural for people to expect printed merchandise from a serious business and you can incorporate this tactic to leave a good first impression on people.

Steps to Create an Effective Brochure

1. Sit down and pan out a plan

Before you go head first into a designing process, you need to know what is it that you are working for. You must have a clear purpose in your mind. You must have done the appropriate research that will inform you as to how you can approach the whole process. Only after having a clear mindset, you can start on deciding the various steps for the process. Do not make your plan a rigid one that you think you will follow till the end. Whereas make it a flexible one which will give you enough room for creativity as well as innovation.

2. Defining the Purpose and Elements

After having a flexible plan in mind, you must have a purpose as to what kind of business you have to make a brochure for, what kind of audience are you trying to interact with and how can you approach them or target them. After the purpose comes the elements that you want to include based on the former. You will have a knowledge of how your cover page and rest of the elements will look like.

Brochures gives you an option of providing information about your company to people in a compact and attractive manner. It is the easiest way to attract and popularize your company in a cost - effective way.

3. Deciding on Size, Type and Paper

Once you have pen downed the general message of your brochure, you can start the designing process and decide on the important factors like what size do you want, the type of brochure you would like to have i.e. gate brochures, z - shaped brochures etc. and the type of paper adopted for the brochure according to your budget.

4. Gathering and Adding the Information

The written word is as essential as the images to be added. The saying, " a picture says a 1000 words " can definitely be applied on the brochures. You must keep the information simple, the images beautiful. You must include the relevant information that says all about your company and the images that conveys the message you want to deliver very clearly.

5. Assembling the Assets of the business into the brochure

The assets of a brochure can be anything you want them to be. They can be the information, quality or even the images. The whole document can be built around such an asset. You can highlight one factor and keep the others very simple. You can invest and be creative on of the aspects and keep the rest of them simple. This keeps the brochure balanced as well as attractive.

6. Building Proper Proofing Cycles

This includes both the factors i.e. internal as well as client facing proofs. This is an immensely important step as it ensure how accurate your information is.

7. Delivery

You must know how you will be delivering the brochures to the customers. Through mail, in hand or at a conference. This must be well thought out since you wouldn't want your brochure to be crushed in the mail and gets delivered in a mushy condition to the final user.

Conclusion

Spider India is a recognized firm working in Chennai, India and has its offices in Malaysia as well. It is a mobile app development company which would answer to your all kinds of application needs. We have a dedicated team for design as well as development. From developing, communicating and implementing your own creativity and providing the best marketing strategies for the success of your application is what we strive to give.

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