E-Greeting

When the whole world has gone digital in the last few years and with the pandemic upon us, the impetus on using digital platforms has increased manifolds, it is natural that people have found a way to utilize it for completing almost every other activity. We have started ordering gifts on the internet for the people who live afar. The time of postcards and letters is just described as a conventional and traditional method. Even the daily greetings and cards are now made on the internet and sent to the people.

According to Wikipedia, " An E-card is similar to a postcard or greeting card, with the primary difference being that it is created using digital media instead of paper or other traditional materials. E-cards are made available by publishers usually on various Internet sites, where they can be sent to a recipient, usually via e-mail. It is also considered more environmentally friendly compared to traditional paper cards. E-card businesses are considered environmentally friendly because their carbon footprint is generally much lower compared to paper card companies because the paper is not used in the end product. "

When every single task was being shifted to a digital platform, it was obvious that the same would happen to the print industry as well. Now we see, a newspaper in form of an app on our smartphones, magazine articles are being uploaded on the official web pages of the brands and similarly, the digital media swept the card making industry as well. But how?

The very first Postcard Site was created in 1994 by Judith Donath by the MIT Media Studios. Like any other industry, it started slow, gained momentum over time and then had a sudden boost in its sales. The same thing happened here too. It started slowly and made around 20 cards a day which increased by 1000-2000 a day over the first summer and then gained momentum rapidly. -- During the 1995-96 Christmas season, there were days when over 19,000 cards were sent; by late spring of 1996 over 1.7 million cards had been sent in total.

The Electric Postcard went on to win numerous awards, including a 1995 GNN Best of the Net award.

In Nov 1995, Awesome Cyber Cards and also then known as marlo.com, began developing the Internet greeting card, a digital Internet card including a fixed or suggested greeting as well as an image. They even started making special cards identifying to special occasions like valentine's day, Christmas, labour day, Halloween, Easter and many more which help them gain even more popularity.

By mid-1996, emailable greetings also came into play. These were introduced by Awesome Cyber Cards only based on new capabilities introduced in the Netscape 3.0 browser. For the first time, an e card was being sent via email from sender to the receiver and this method became revolutionary from that day.

In 1996 only another company got introduced called The Blue Mountain. Blue Mountain grew quickly as it allowed the people to create their own greetings for the use of others. It further expanded when Microsoft promoted its service on its free Hotmail service. This affiliation ceased and Blue Mountain sued Microsoft in Nov 1998 for putting email card announcements from it and other E-card companies in the junk folder of its Hotmail users.

All these events were a start to how we used to send cards and completely transformed the platforms being used. It changed the stakeholders and included everyone.

Speed

In today's world, when something like sending cards slips from your mind, you always have an option of sending an e greeting. It does not take a month long planning and going to the post office and sending it. You can just email your greet and it'll be received by the person within a minute. It saves a lot of time and even prevents any permanent damage to your relationship with the person.

Personalisation factor

Many people are not able to express what they feel for someone. But cards are the perfect way to do so. You can literally pour anything you want and send it to them. Messaging is also an alternative but it is a mainstream way out, whereas cards can actually make you go out of your way to do that effort for someone. If you want to take your relationship with any person to another level, bringing personalisation to your card is one of the options. the printed cards are already written and you can only write your name underneath, nothing more than that. But through e cards, you can actually write whatever you feel like and it will give that personal touch to the greeting making the receiver feel special.

Targeting the People

E cards generally do not take as much time as sending a proper printed card. Keeping that in mind, if you want to send cards to a bunch of people, E cards are the perfect solution to your problem. They do not take as much time as printed cards. You can easily personalise them and add that special touch according to the taste of each of the receiver and the relationship you have with them. You can make the card on the basis of those yardsticks and target people. This is the beauty and ease that comes with e cards.

Reputation Management

Be it sending thankyou cards to your business colleagues or even to your special, high profile clients or even sending to cards on special occasions to your loved ones, it is your responsibility to make those wishes special.

It enhances the relationship when you go out of your way and make a personalised card than just cold calling every single person.

Thus, E Cards helps in reputation management at a lot of levels. For your business, it is considered to be forward thinking and the receivers also feel as much important as the next person.

Environment Friendly

This point cannot be stressed enough. Keeping all the other factors aside, this probably is the main reason why so many people have shunned the traditional, conventional, outdated and polluting methods of sending printed cards to people.

These are green ways to send a greeting. it reduces the carbon & water footprint. It also cuts back on all other factors like petrol used for that trip to the post office, the oil used by the transporting agencies and since, all these small factors amount to a big difference.

Big Money Saver

Posting a card within the national boundaries is easy yet expensive but posting a card internationally can make a hole in your pocket if you are on a budget. How can you make your loved ones feel special without adopting some cheap means to do so? Sending out E greetings can be your way out. You can send it via the internet using some digital platform. You can easily make it by using various tools at your disposal and save money with all of this. It costs less time, money and even effort.

Instant Delivery

Posting a card is a long process. You have to plan a month in advance that you will be doing so. With that being said, if you by any chances forget to send it in advance, you have to opt for fast delivery services which are not the cheapest or affordable option out there. E Greetings, on the other hand, are cheap are you can literally send it using any digital platform within just a minute. Paper cards have the reputation of taking weeks to reach to any person but that is definitely not the case with E cards.

Surety of card's being delivered

Imagine, you take weeks to make a card, write all the things you wanted to say, gather the courage to post it, weeks go by and the card hasn't reached the receiver. You can imagine that because if you are a regular card writer, chances are that this has probably happened to you once or twice. It is infuriating and frustrating. It is not a news that many a time, cards or our mail get lost. Not knowing certainly if you will successfully be able to send the card is something that always crosses your mind before actually sending one.

Whereas all this uncertainty and ambiguity can go away if you opt for the option of sending an e greeting. Since it is delivered quickly, it is a cheaper option and the most important factor is that it is eco friendly. If you have such an option that you can easily avail that has nothing but benefits, you must avail this option.

Customization of the cards

Surely you won't have the freedom to choose the colour combinations which have special significance to you on your card. Definitely, you cannot add sound effects to your printed cards. With that, you won't be able to use the kind of layout or font or even text you want to. the E cards are free from all such limitations and give you not a little, but a lot extra. You can add sounds, choose any kind of layout, images, visual effects you want. You can bring your creativity to life by adopting such means.

Flash Animation

The flash animation cards are known for their striking appeal. They bring together all kinds of effects. They include audio, video and moving images as special effects. The content is placed in a very creative way so that it is not overlooked by all other kinds of effects. It is based on two dimensional vector animations controlled with a scripted language. The animation mostly has cartoons in it and it appears for around 20-10 seconds. These are a great way to express your emotions visually and not go the traditional route of writing it down.

Video E cards

As the name suggests, video E cards are a combination of personalised text, audio and specifically video which is added to make a card. People usually edits the video and adds text to it by choosing their own fonts and adopting many other styles and designs available.

Mobile E cards

Messaging from mobile became popular and then came the advent of MMS ( Multimedia Messaging Service ) through which you could even send images via SMS. This means became more and more popular through time. But now, with many advancements in technology, they come with numerous features for us to pour our creativity into. Mobile E-cards or 'M cards' as they are more commonly known are then offered by different mobile content providers and carriers. Similar to E-cards, M cards can contain multiple pictures, music and text messages. Also, M Cards are considered the cards sent via one or another mobile application.

Face Upload E cards

These are a fun way to send E cards. It uploads photos from which you can actually cut the head of someone and put any sort of animation you want. It embeds a fun factor and a high level of personalization to the card.

Web Based E cards

With the evolution of how we use the web, there are many advancements that changed the web based e greetings as well. Through these, a person can choose any kind of background image, wallpapers, layout, colour combinations, fonts, video, animation, images and sound effects and add all of these into that one card. These are so much different than generic ones which are available everywhere. It brings out the creativity which people have in them and stands out from the crowd as it is completely personalized and made out of someone's own imagination.

Conclusion

Spider India has its offices in Chennai, India. We are a major company which has found its footing in the mobile app development industry. Apart from this, we provide services for E Greetings, Web Designing, Digital Marketing, Brochure Designing, Logo designs, Company Profiles and many more. We have a talented and experienced team which will work to provide the most satisfaction to our clients. We are a creative group of young individuals headed by an experienced leader who makes every project unique and it stands out. With that being said, our prices are very reasonable and affordable. You will not have to worry about that. With prices being reasonable, we never compromise that factor with the quality of the product.

We believe in constant growth, we believe in continuous improvement since no one is perfect but we also believe that your product can be perfect. We use modern and contemporary design which have a long-lasting appeal on the public.