Email Campaigns

Maintaining contact with the audience

People check their emails more often than we think they do. By constantly sending relevant emails, you can easily keep in contact with that person. And if their eye catches something interesting, they might end up choosing your services over others. They are the perfect and the most professional way to stay connected to potential clients. You can keep on emailing them about what is new with your company and in this way, they will be updated with every important information. If the email simply says in professional language, for example, " Here is a special offer for you ", the receiver will not turn a blind eye against it and might check it out.

In this way, through email marketing companies are able to keep in contact with their audience. This also boosts better engagement with the customers which is considered a huge plus.

Better reach to the customers

According to Campaign Monitor, " More than half of the global population now uses email. Radicati released updated figures early in 2019 that shows the total number of active email users has jumped to 3.9 billion." Since there are over 5 billion smartphone users in the world and over 4 billion people who use their emails daily, it is natural to assume that email marketing is a relevant medium to keep in contact with your customers. They have a better reach since people go over them on a daily basis.

Engagement of people of more with Emails

People use social media for informal chats. Whereas, if two people are communicating via emails, it is because they want to bring some level of formality as well as professionalism to the conversation. It is only recently that the use of social media blew up and has increased manifolds. Whereas emails have been around for more than 40 years now and with that, we have been either groomed to reply to those emails or put them in the junk category. It is a fact that over 25% of the sales have been attributed and done because of email marketing.

Easy to Measure

Another useful factor of email marketing is that there is no room for guesswork in this method. With the advancement in technology, you can accurately know the figures of how many times the emails have been read, how much time does it take for a person to engage with the content and then finally, how many people have unsubscribed themselves from receiving emails. With such accuracy in the figures, companies develop their emailing strategies accordingly. These statistics, if ignored, will cancel out the entire progress being made in the field of internet marketing by the company. Through these metrics, you can easily analyse how well your strategies are playing out and make adjustments to make them even more effective.

Affordable Method

It is almost astonishing that more people do not use this method. It is effective and inexpensive. What more do you need? You can reach a wide audience by using and investing way less money in email marketing than through other tactics. For example, Email marketing services such as SendGrid costs $0.0006 cents per message and Mail Chimp allows you to send up to 12,000 emails freely for a month. Another company known as Vertical Response offers free email marketing up to 4,000 emails a month and 1,000 email contacts.

With such packages available in the market having a reasonable rate any company can use these schemes to increase their customer base. These tactics are especially effective for small business companies since they are cost-effective which suits their needs. It offers them a better option instead of going for expensive means such as TV, radio or direct mail.

Targets the audience well

Sending emails to the audience which will definitely interact and engage with the emails is a part of the targeting. It is also referred to as email lead marketing. There are certain stages where a potential client is at and according to those stagers, emails are developed which would best engage the customer. For example, certain clients are usually at a research stage, so the companies will direct those kinds of mails that would provide more information to them. Some might be on a comparison or even buying stage. Creating content according to such measures can covert a potential client into a permanent customer.

Increases brand awareness

Social Media is not the only platforms which promote thirst traps. Emails are another digital platform where you can increase brand awareness among the people. They usually work as click baits. They increase the level of interest and in return, creates brand recognition. When the content of the email is well written and is informative, it might leave a memorable impact on the person and again, will help in creating more and more brand awareness.

Done in Real-Time

With mobile devices being used around more than 5 hours a day, easily. With using social media, connecting with people and exploring, people also find out the time to check their emails. Now since the usage is so high and frequent, if the company sends out an email informing the receiver that there is a limited time offer on a product or service, that offer might interest the receiver and it will end in him / her procuring that service. All this information is travelled in real time through emails.

People use emails more often

A Hubspot survey states that 91% of consumers use email. You can find any facts on the internet to support your argument these days but that does not make the other argument any less true. If one survey says that people use emails on a daily basis and another says that a % of people don't, it means both are true. Again, it is a fact that people use emails and companies should access this medium, even more, to market their product because it will surely bring in more customers and brand awareness.

Action Oriented

When emails are curated and the content is added carefully in them, it will definitely bring in more sales and influx of more traffic on your website. If you are just starting out in any type of industry or already have a small business, you can use emails as a way of marketing your product or services which will definitely bring customers straight away. People usually respond, check out, reply, or delete the emails being sent. So, this strategy is action-oriented and when done methodically, it will yearn profits for your business.

More effective than Social Media

We realise the extent of social media being used these days. It has recently blown up manifolds and now, you can watch around 4 hours of your day slip away scrolling through memes and funny videos. But with this, many people overlook the fact that email are also an effective marketing strategy. Emails are also one of the channels through which companies can interact with their potential clients. People usually underestimate this segment of internet marketing but it is as much resourceful as social media. various studies have been conducted proving that email marketing has resulted in an increase in sales.

For example, A study by Custora from 2013 found that customer acquisition via email marketing has quadrupled in the four years preceding 2013. Another study conducted by EMarketer said that " 81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention. Email’s usefulness was followed by that of other digital tactics like organic search at 62% for acquisition and social media at 44% for retention—both rated effective by far fewer respondents than chose email."

Personalization & Customised

When companies plan out their email marketing strategies, they usually segment each of the customers into various categories. According to those lists, special emails are tailored and different content is added for each list. This tends to target people which are from different backgrounds and interact with them effectively. With this, also comes the factor of personalization of emails. When companies write social media posts, they are written for a wider audience base which drives certain people away whereas when the emails are customised, it interacts and engages people from all different backgrounds and only drives a few away.

Also, by using an email marketing strategy correctly, it addresses each person with their name and the email is dropped privately in their inbox.