What is Video Production?
According to Wikipedia, “ Video production is the process of producing video content. It is the equivalent of filmmaking, but with images recorded digitally instead of on film stock. There are three stages of video production: pre-production, production (also known as principal photography), and post-production. Pre-production involves all of the planning aspects of the video production process before filming begins.”
Breakdown of Video Production
According to Wikipedia, “ Video production is the process of producing video content. It is the equivalent of filmmaking, but with images recorded digitally instead of on film stock. There are three stages of video production: pre-production, production (also known as principal photography), and post-production. Pre-production involves all of the planning aspects of the video production process before filming begins.”
1. What is the concept?
Basically, there are many questions that you need to know the answer to for the creation of a good video. What kind of audience are you targeting through this video? If it is the children, the go-to is to make something educational as well as fun. If it is made for the teenagers, the go-to is to make a video that somehow is motivating and empowering since teen life is rocky. If it is the video is for the adult audience, talk about how you can help bring ease and support into their life. After you have a clear idea of the kind of audience you want to target, it is necessary to know what kind of message you want to get across. Without knowing any of these aspects and diving straight, deep into the process will only result in the creation of something that might end up creating confusion for viewers.
2. Writing a Screenplay
When you listen to people saying that they are working on a screenplay, it sounds intimidating. Because why not? It is a daunting task. You need to decide the different characters that you would want to see as an audience in a video. Those characters need ar arc that should relate to the viewers deeply if there is any sort of moral undertones in the performance, it can work wonders for the video. With that, the conversation between different characters needs to pan out while writing a screenplay only. But with that, the script should be easy to understand and fit the message in a creative way that you want to get across.
3. Pre Production Planning
It consists of scouting a location, if there is a requirement to get permits, you must fulfil that, procurement of the appropriate equipment that is reviewing your script, speaking with actors about their roles, deciding on a budget, and choosing a time and day for the shoot. The list of pre-production is endless and very much time-consuming. The easy thing to do is actually make a list of all the prerequisites you need to complete and move on to the next step.
4. Shooting the Video
Shooting a video is a simple process or can be a difficult one but it is entirely up to you and how you carry out the previous steps. This day can be full of distress if you don't have a clear idea of how the script is going to turn out, if you don't have the equipment required to move the camera around or just the props which the actor needs to carry out his or her performance etc., it will be a long day and chances are, you will get nothing done. But it can be an easy day if you carefully plan out and attempt the previous steps strategically.
5. Editing the video
After the shooting is done, editing is the next step. It entails deleting all those extra parts that do not make sense when the entire video comes together. Because many times a scene might make sense in writing but when it comes to life in the form of a video, chances are that it does not look or sound as good as it did earlier. It is a painful and long process but filled with satisfaction. A good editor will have a critical eye for knowing what things are extra and what actually compliments the video.
6. Coding of Video
In order to produce and put out a good video, it must be coded with extreme care and seriousness. This will allow maximum distribution and catchability on a variety of devices, including smartphones, tablets, and desktops.
7. Distribution and optimizing the video
In order to attract and target the particular crowd, you must be careful in choosing the distributers that will display the video on the right channels. his means adding the right content to the title and description, choosing the right category for the video, and using captions when appropriate.
8. Promotion of the video
Now, just creating and distributing the video is never enough. In order to make it more successful, you need to go the extra mile and promote the video on various channels on your own. You can always explore other areas where you can share your video like social media channels i.e. Instagram, youtube, Facebook and even Snapchat, on newsletters and even in form of ads. This will help gain the video a large pool of audience that it requires to be popular.
Features of a Good Video
1. Having a good script
It is a fact that whatever the script it, the video or movie will take its form. So, it is necessary to know how to master the pen ship skills and creatively pour down all the details that you have been thinking in your head. You can start with making a creative brief before you begin your script to establish goals, problems, solutions, and the proper tone. Then you can start on the actual words.
2. Getting to the point
Identifying the idea and creatively executing it is another aspect that helps to make a good video out od an ordinary one. Being confident and concise with the message is another aspect you have to take care of while making a video.
3. Knowing the audience
You have to know what kind of audience you are targeting in order to interact with the maximum number of people to watch or engage with the video. Keeping in mind gender, age group, backgrounds and tech interests, you must know your audience and create the kind of video that will impact the viewers the most.
4. Communicating the brand value
A video will have a back story but in one way or another, you must convey the brand value of your product to the viewers in a way that they end up getting it. Simply telling the people the features of the products is not enough, you must tell them in a way that it impacts the watchers and talk them into buying a certain product.
5. Using the right background music
Music, when used in the right manner, can actually end up making people feel the kind of feeling you want them to feel. The advertisements explaining how harmful smoking is will have a haunting sound behind it and a children's ad will have music that is cheerful.
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