When you are walking down the aisles of small or huge departmental stores, dragging yourself and the trolly, you are most likely to fill it to the rim with any product that you think fits your need or looks good. Why is that? It is probably because of the kind of packaging design created by the company that grabs the attention of any person who is willing to turn a blind eye towards it. With that, it highlights the value of the product and by the result, these make more sales.
According to Wikipedia, " Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs and sells. In many countries, it is fully integrated into government, business, institutional, industrial, and personal use. " whereas " Package labelling (American English) or labelling (British English) is any written, electronic, or graphic communication on the package or on a separate but associated label. "
In simple words, Packaging design is the connection of form, structure, materials, colour, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing.
People tend to like pretty things. They like placing pretty products on their kitchen shelves which give out great vibes. Shoppers also like to spend their money buying products from companies they believe align with their own beliefs and values. They also like the kinds of products which look pretty if it is supposed to be on the shelf for a longer period of time. Everyone prioritizes making their home look even more sophisticated and beautiful. If the packaging of a product offers just that, people definitely choose to spend more money if they get the kind of quality they are looking for.
Whenever companies place crucial information about the product on the packaging cover, it creates a memorable impact on the viewers and makes people realise that the company is worthy of their trust. Precise, trustworthy information is helpful, and awareness of what they are buying helps consumers feel more confident about their choices.
The three main aspects i.e. The integrity, quality and legitimacy of products if are somehow reflected through packaging, people generally end up buying that product. An easy way to explain this is to have someone think of a product they feel is of high quality that they could purchase at a retail store. People want the feeling of being able to buy sophisticated products and that is what they look for in packaging.
For Example, if you run a home based bakery and sell delectable high quality cakes but the presentation and the way you pack is not consistent with the quality of your cake or the service, you will drive probably a few customers away. More than likely they would question its integrity, quality and legitimacy, and then choose an alternative option they could easily learn more about.
However, when product packaging is attractive, of good integrity, and communicates an appealing, believable value proposition to prospective buyers, the product it represents usually sells more often.
Brands more often sell themselves, they do not require salespersons to go from door to door or sending emails to different prospective buyers in order to sell their products. Similarly, Brands often sell more products as a result of the product packaging they use. For example, it can be assumed that face wash will clean a person’s face and toothpaste will clean and whiten their teeth. When a consumer is standing in an aisle, trying to make a choice as to which kind of mayonnaise or even shampoo would suit them best out of the 20 options in front of him / her, packaging design plays an important role as the one which provides the relevant information and is designed in a way that is consistent with the quality that product offers, chances are that the consumer will pick your product. This is how drawing attention works. Packaging that grabs their attention and highlights its product’s value often creates more sales because of how much attention it receives.
It is natural that packaging a product properly shields the product from getting spoilt or being exposed to foreign substances that might destroy its utility. Companies spend valuable time and money on research and development for the products they offer. With that, they also consider investing in the packaging of the product as well since it provides protection to it. Damage usually occurs during shipping, while in stores, and throughout normal use by consumers. This results in lost revenue, and it also creates unhappy customers.
One of the key factors to keep in mind while picking the right packaging design is your audience. You need to know their interests, preferences and what they expect from your product and on the basis of that, you will be able to pick aright design. Researching by surveying customers and digging into your customer data can help improve your knowledge in this area.
For example, most customers find pastel or neutral colours soothing and you can incorporate those colours into your designs.
Being consistent with the identity of your product you can choose the kind of packaging design which would give personality to your product. Your packaging should also fit in with your brand's personality, as this will help customers to identify your products and help you create a cohesive brand identity. If your brand is sleek and modern, for example, a stand-up pouch with metallic ink and a minimalistic design may work well.
The packaging design should reflect the identity of the product itself. Your packaging will also need to make sense for your product. For example, Laminated tubes are often used for pastes, for example, while retort pouches are used for ready-to-eat meals. The packaging itself should reflect the type of product you are trying to sell. Many a times, the packaging is designed in the shape of the product which gives out nice aesthetics as well as vibes from the product.
Of course, this aspect also is equally important for selling the product successfully. The first and foremost priority for designing the packaging of the product should be to protect the item from any foreign substance that would end up destroying the item. You should also consider what you need to protect your product from so that it's still in optimal condition when the end user receives it. You have to make sure that it does not get exposed to air and is kept air tight because that might deteriorate the quality. You should also consider what you need to protect your product from so that it's still in optimal condition when the end user receives it. Other types of packaging materials are designed to protect electronic products from electrostatic discharge.
Whichever country you are in and others, which you are dealing with, you need to know the rules and regulations as well as the standards that are to be followed to get the product approved and be circulated in the market.
For example, Canada just recently banned the single use plastics, now if you are a company that deals in selling those products, you need to comply with the standards set by other countries in order to sell the product. If you're selling food products in the United States, you need to adhere to U.S. Food and Drug Administration (FDA) regulations as well as any state-specific laws. If you're providing products to the military, you need to ensure you follow military specifications.
Among other things, the budget also is a crucial factor which decides what quality of packaging you can actually opt to sell your product. It's crucial to balance all of the other factors you're considering with your budget. First of all, you need to make that whatever design you choose, protects your product and with the rest, you can create other features that would tighten the quality and grab the attention of the consumers. You'll need to keep in mind the costs of materials, designer services, package production and product distribution and find partners to work with that can provide the products and services you need at prices that are within your budget range.
Stand up pouches: These are made of polymer sheets or metalized plastics and are often laminated. They are similar to bags but can stand up and are often used for food products.
Polyethene bags: These are plastic bags that are used for a variety of products, including both liquids and solid products.
Paper bags: They are lightweight and offer the advantage of being recyclable and biodegradable.
Woven sacks: They are used for heavy-duty packaging purposes and are often used for agricultural products, food packaging and geotechnical engineering supplies such as cement and sand.
Monocartons: These are boxes made from paperboard and are often used for food products.
Retort pouches: These are made of metalized plastics and are used for ready-to-eat meals.
Tin cans: Tin cans are used for food, drinks and other liquid products such as oils. They may be laminated on the inside.
Glass containers: These are one of the oldest kinds of packaging used today. They're used for a variety of food and drink products.
Bubble wrap: These are envelopes or sheets, which contain air pockets, are used to protect products from damage.
Plastic containers: These are used for a wide variety of products and are one of the most common types of packaging used today.
Composite cans These are made from multiple layers of paper, paper board, aluminium foil and plastic laminates.
Paper-foil laminate: This is packaging made from paper laminated with aluminium foil, which makes for durable and low-cost packaging material.
Shrinkwrap: It is a polymer plastic sheet used to protect retail packaging, prevent tampering and label products.
Lamitubes: They are used to package pastes, are made with multiple layers of plastics and may be metalized.
Thermoformed: These containers are made from plastics that have been heated to enable easy moulding. Common examples of thermoformed include egg crates, meat trays and blister packaging.
When we go and buy a container of Nutella, what do we see? The highlighted words saying ' Nutella ', an image of Nutella spread all over the bread and line saying how fully rich it is with hazelnuts and Ferrero rocher. This is how clearly and simply packaging is done of Nutella and that probably might be one of the reasons as to why it is so widely used. Whereas no one buys Fun n Food chocolate spread or even by Hershey's and one of the reasons for their sale being so low is because of how it is packaged. Another example is when a toilet cleaner is presented in so many colours that it reminds people of various soda drinks. This is a clear example of poor packaging. So remember rule number one: be clear about the product, be clear about the brand.
People try to display their product in the most perfect way possible. Because, why not? This is considered to be the ultimate selling tactic. For example, They will show a cookie drenched in chocolate, when in fact you’re buying a simple chocolate flavoured biscuit. They’ll show rich, fresh cherries on fruit yoghurt with little fruit content. But this tends to be misleading and disappointing for the consumers as they will never be loyal to your brand because as a brand you are not loyal or honest to your customers.
Originality these days is what is lacking in so many companies who try to create a brand image based off of some other company.
Originality, character and memorability are at the heart of great brands and of course, great packaging designs.
Spider India has its offices in Chennai, India. It is a major mobile app development company which is growing and expanding by the minute. It has a team of highly skilled and experienced people who will put their expertise in creating a unique product for your that will stand out. With that being said, our prices are very reasonable and affordable. You will not have to worry about that. With prices being reasonable, we never compromise that factor with the quality of the product.
