Client Challenge
Aruna M Sand, as the name suggested is an industry that provides manufactured sand to their clients and customers. They approached us a while back as they wanted to broaden their reach by putting up an entire market online for connecting with customers from far away places as well.
Our Solution
We suggested that with a website, they should also have a separate mobile application for their business as most of their competitors had that. With that, we suggested that they should slowly start providing online deliveries as well.
Filter
Filter option was very much necessary and important for such an industry as users often want to select products based on price. So the filter options were based on:
- Weight
- Price
Add to Cart
This feature helped the user to add products into the shopping cart and then proceeding with payment. This feature is known to be the backbone of any e-commerce site. We also made the added products appear at the bottom of the page.
Ratings
Adding testimonial and reviews that are genuine and hold credibility is another important aspect. They have the capability to make the application stay ahead from others.
Payment option
If a customer faces any minor/major problem they won’t ever try again. Considering this, making the payment procedure exceedingly productive, a customer must have all the payment options listed on the app and we provided just that while creating the Aruna M sand app.
Order Tracking
As much as this feature is used in every single application, its importance never seems to diminish. With real-time order tracking, the user could watch and monitor where their order is and how much time it would take to get it delivered.
Schedule your deliveries
One aspect that makes customers happy is on-time delivery. To cater to that, we added a feature so that customers can order products according to their delivery schedule.
Repeat Orders
Many times, the customers would want to reorder those items they purchased the last time. We added a ' repeat order ' feature that made shopping even easier for the customers.
The Results
Offered support
We added irresistible offers and notified it through the app to the customers. The idea was to reach out to a large customer base with offers through a timely notification and in-app pop-ups and the application provided just that.
Value addition through loyalty program
The customers could also access many kinds of loyalty programs which helped provide a meaningful experience to the customers.
Unleashed better connection with the customers
We tried to move beyond the old, face-to-face method of dealing between customers and sales executives. By moving our business online, we were able to provide them better connection as not every customer could reach our offices. It also proved beneficial for clients those are far off.
Drove high engagement level
By creating a mobile app, it provided high level of engagement with customers. It also proved advantageous as this is an affordable option.
- Ensured 24/7 visibility to potential and current customers.
- Provided seamless usability with quick options to push for transactions.
- Enabled payment options for in-app purchases.
- Offered effective support services with instant messaging options.
- Eventually, the entire process led to growth of both ventures i.e. Aruna M Sand as well as Spider India.
Compete with Major Markets
Only because of adopting such modern options for providing services to the people, they were able to compete with the major markets. Usually, vendors get crushed because of the competition they face with big chain stores.
Direct Marketing Channel
With the present state of the world, people wanted such options to be provided to them and Farm to Home, with an application delivered on those needs. It gave a direct marketing channel between both parties.
Eventually, the entire process led to revenue growth of both ventures i.e. Farm to Home as well as Spider India.
