Client Challenge
AFLAH Supermarket is a leading online grocery store in Chennai. They recently approached us to create an application to facilitate their online audience. Since they were facing various hurdles handling brick and mortar store. Some of them were,
Merchandise Limitations
They were only able to keep a limited amount of products in the store since they either got expired or were not in demand and ended up being unused.
Brick & Mortar vs. Online
After the Covid-19 virus itself, it got clear that most people will not be travelling to their neighbourhood shops for day to day needs or just buying their monthly stock. On the other hand, as it drew attention from brick stores, it ended up giving impetus on online stores.
Overheads
Handling a brick & mortar store is an overhead itself since you have to sign leases, extending over three to four or pay heavy rents. With that, they have pressure to keep up with the changes taking place in the market.
Our Solution
AFLAH Supermarket partnered with Spider India and together we created a mobile application which embraced smooth functioning of the activities that took place daily.
Cart Sharing
Shopping cart is considered to be one of the major yet underrated aspects of e-commerce applications. We added a different page that was named ' my cart '. We adjusted in the navigation bar itself and only by one click it showed all the products that were added in the cart.
Product Return
It is the most important concern of the customer whether the product will be replaced or not in case of any damage or other related problems. So we added another feature that allowed the customer to return the products.
Payment options
Every individual may not be satisfied by a single payment option and they might search for a particular payment option that is not available at your online store. We created a feature that caters to the customers with multiple payment options.
Ratings
It is essential to know what customers feel about your services and important to provide an option where they can register their feelings. We added a feature which gave feedback of customers and made changes that seemed relevant. It made the application more engaging and interactive.
Registration
Keeping in mind the importance of ' ease of everything', we made sure that even the registration process should be easy.
Schedule your deliveries
One aspect that makes customers happy is on-time delivery. To cater to that, we added a feature so that customers can order products according to their delivery schedule.
Repeat Orders
Many times, the customers would want to reorder those items they purchased the last time. We added a ' repeat order ' feature that made shopping even easier for the customers.
The Results
AFLAH Supermarket benefited a lot from the application that we developed especially for them and their own company which had the features that would entirely prove helpful to them.
New customers
It is not news that online businesses break the physical barriers and are open to the world. Same goes for AFLAH since their sales considerably increased when they adopted for e-commerce services.
Integrating valuable reporting tools
With the help of e-commerce, they could easily use Google Analytics and such reporting tools that help to gain many valuable insights about customer trends.
Improved communication channels
Through chatbots and online forms they were quickly able to interact with customers in a much more modern way. It allowed them to efficiently take orders, process shipments, payments, and communicate with suppliers, vendors, and potential customers.
Eventually, the entire process led to revenue growth of both ventures i.e. AFLAH Supermarket as well as Spider India.
