Video Production Company Chennai

Breakdown of Video Production

According to Wikipedia, “ Video production is the process of producing video content. It is the equivalent of filmmaking, but with images recorded digitally instead of on film stock. There are three stages of video production: pre-production, production (also known as principal photography), and post-production. Pre-production involves all of the planning aspects of the video production process before filming begins.”

1. What is the concept?

Basically, there are many questions that you need to know the answer to for the creation of a good video. What kind of audience are you targeting through this video? If it is the children, the go-to is to make something educational as well as fun. If it is made for the teenagers, the go-to is to make a video that somehow is motivating and empowering since teen life is rocky. If it is the video is for the adult audience, talk about how you can help bring ease and support into their life. After you have a clear idea of the kind of audience you want to target, it is necessary to know what kind of message you want to get across. Without knowing any of these aspects and diving straight, deep into the process will only result in the creation of something that might end up creating confusion for viewers.

2. Writing a Screenplay

When you listen to people saying that they are working on a screenplay, it sounds intimidating. Because why not? It is a daunting task. You need to decide the different characters that you would want to see as an audience in a video. Those characters need ar arc that should relate to the viewers deeply if there is any sort of moral undertones in the performance, it can work wonders for the video. With that, the conversation between different characters needs to pan out while writing a screenplay only. But with that, the script should be easy to understand and fit the message in a creative way that you want to get across.

3. Pre Production Planning

It consists of scouting a location, if there is a requirement to get permits, you must fulfil that, procurement of the appropriate equipment that is reviewing your script, speaking with actors about their roles, deciding on a budget, and choosing a time and day for the shoot. The list of pre-production is endless and very much time-consuming. The easy thing to do is actually make a list of all the prerequisites you need to complete and move on to the next step.

4. Shooting the Video

Shooting a video is a simple process or can be a difficult one but it is entirely up to you and how you carry out the previous steps. This day can be full of distress if you don't have a clear idea of how the script is going to turn out, if you don't have the equipment required to move the camera around or just the props which the actor needs to carry out his or her performance etc., it will be a long day and chances are, you will get nothing done. But it can be an easy day if you carefully plan out and attempt the previous steps strategically.

5. Editing the video

After the shooting is done, editing is the next step. It entails deleting all those extra parts that do not make sense when the entire video comes together. Because many times a scene might make sense in writing but when it comes to life in the form of a video, chances are that it does not look or sound as good as it did earlier. It is a painful and long process but filled with satisfaction. A good editor will have a critical eye for knowing what things are extra and what actually compliments the video.

6. Coding of Video

In order to produce and put out a good video, it must be coded with extreme care and seriousness. This will allow maximum distribution and catchability on a variety of devices, including smartphones, tablets, and desktops.

7. Distribution and optimizing the video

In order to attract and target the particular crowd, you must be careful in choosing the distributers that will display the video on the right channels. his means adding the right content to the title and description, choosing the right category for the video, and using captions when appropriate.

8. Promotion of the video

Now, just creating and distributing the video is never enough. In order to make it more successful, you need to go the extra mile and promote the video on various channels on your own. You can always explore other areas where you can share your video like social media channels i.e. Instagram, youtube, Facebook and even Snapchat, on newsletters and even in form of ads. This will help gain the video a large pool of audience that it requires to be popular.

Spider India is a recognized firm working in Chennai, India. It is a mobile app development company which would answer to your all kinds of application needs. We have a dedicated team for design as well as development for the app. Communicate with us, tell us your requirements and we will come up with the right solutions. Making specialized apps for your company and providing unforgettable services is our motive. We help make your digital aspirations a reality. From developing an application, communicating and implementing your own creativity and providing the best marketing strategies for the success of your application is what we strive to give. Our past customers have been really happy with our services. We believe in constant growth, we believe in continuous improvement since no one is perfect but we also believe that your product can be perfect.

When every aspect of the business is already a risk, why take one more and remain ambiguous?