1. Creating a WebPage for your company
Ask yourself to what extent to as a viewer you will make an impression about a company depending on its profile. Probably, a lot. A well curated Company Profile will leave you impressed and reflect how well thought out it is. On the other hand, a poorly written Company Profile will exude the vibe that not a lot of effort has been put into it.
With that being said, we know now that it is essential to create the kind of profile that represents the brand or the organization well even if you run a small operation, using a company page and connecting it with your own profile is a something that should be considered at the beginning itself.
2. Highlighting your services on the Profile
Now, when you write the company profile, it goes without saying that you must mention and highlight the kind of products and services you provide and what you stand for as an organization. By creating such profiles on Linkedin, provides you with the opportunity to build brand recognition. In addition to that, you need to make sure that the profile you create is infused with details of the activities of your business and linking you to the essential pages such as business website, professional Twitter account and so forth.
3. Updating it Frequently and Staying Active
One cannot stress this aspect enough. If you are trying to create an aura online for your business, you need to be aware of the trends that can be incorporated in your business which would prove to be beneficial, you need to update your business according to those trends and last but not the least, document such updates on a platform like Linkedin. The updates that you consider including in your recently completed projects, new cooperation’s, news coverage, creative tips, new features or products and anything that shows your business as an active and serious operation.
4. Using Great Visuals
You can never really underestimate the impact that visual effect leaves on the viewers. Before uploading the content, you need to make sure if it is of high quality or not. Also, many digital platforms are not visual centric, so you need to cleverly create visuals that can be used to your advantage. The little freedom that you have to put visual effects should be used efficiently.
For example, when you post updates, you have the option of editing the images being presented on it.
5. Creating a Community or Group
A great social feature on LinkedIn is the ability to start a group that revolves around a specific interest. If you can connect your business to a general topic that engages people, you can set up a group, stir a discussion and make sure members know about your business.
6. The level of participation
Creating your own community is not enough in the social media world. You need to be active in existing communities and interact with other users. The idea behind it is to bring in more people and tsrta a conversation and keeping in mind that you cannot spam groups with posts about your business activity, but to engage in an actual conversation that creates real ties.
7. Getting everyone on Board
Involving the people you work with and connecting them digitally is another great way to show team effort and get more attention from the viewers. If you work in a team environment or cooperate you can use such methods and get everyone on board. When strangers see that your company page is followed by professionals with skills and experience, your credibility immediately becomes more solid and with that, they see how much team work is present there which attracts every viewer.
8. Well Written Content
You must be careful with the content being posted on Twitter or Linkdin. Think about content you post on LinkedIn just as you would treat your company website or blog. Everything you add pon your profile is read and judged by viewers. From the content that you add to your companies' summary section to the news updates or to your own personal profile needs to be targeted and optimized. The essential points here are using keywords that emphasize your speciality and writing clever and brief content that shows you’re an expert in your field.
9. Interaction and Engagement
Even though Linkdin is focused on professional growth of you as an individual and your company, it is still a social network. In order to succeed, you need to play your cards well. You need to engage professionally as well as socially. Linkedin provides you a platform to interact and connect with the people who have same interests as yours showing you circles of connectivity. You can go through profiles of your connections and see who they’re involved with and end up discovering a useful lead.
10. Take LinkedIn Seriously
Like every other digital marketing platform, Linkedin will only prove beneficial to your business if you yourself use it efficiently and extract as much benefit from it as possible. Since, it is not really a ' networking channel ' for the general public, people take Linkedin very lightly. But that's not the case in real. In order to be part of a successful organization you must incorporate LinkedIn into your broader social media marketing strategy. Staying updates on LinkedIn news, learn about the features and tools, and browse through company pages and personal profiles to see how others put LinkedIn to good use.
