Sometimes Progress begins at one brave forward step, or success is visible at one simple modification. No wonder the implementation of technology has upgraded and improved the lives of humans. Technology may be an art, a skill, a manner, a craft, a modification, a technique, a solution that brings gain as the outcome. Generation after generation we can witness that change and the simplification brought out of technology has saved time and heavy toil. A crazy thirst for simplification and a taste of easiness is the essence of technology. Whether it is tedious or time-consuming complex factors all get easier and solvable with tech- advent features.
Evidently from computers to smartphones, heavy machinery operations to medical field appliances, an intervention of technology made everything on the Earth so enhanced. Accommodating technology helped humans to evolve and adopt new effective ways to manage and grow in every aspect of life including marketing. Amidst the COVID lockdown situation, we find the technological advancement has set up a stage for online culture on stream. Agreeably the hunt for success in marketing is undeniably related to the adoption of new trends that aligns and supports human interest and exceeds more than the expectation.
The pandemic situation has urged the technological influence to find out the solution to rectify the food supplements all around the globe. During the lockdown, people hurried to supermarkets to bag as many groceries, minding pre-pandemic lockdown which has disrupted the supplement of groceries and allowed demand for daily needs. So such kinds of circumstances lead the retailors’ to rely on recent trends that exceedingly favor the consumers to involve safe shopping online.
According to the statistics, in 2022 40% of businesses will go down if they don’t carry out marketing in a trendy reachable way. Digital platforms are more reachable and easily connectable to people if it introduces the application that captures the attention at the same time fulfills the requirement. Customers choose nothing other than that.
Though the pandemic happens or not the grocery shopping frequency never gets low, maybe it changes its course of purchasing habits. An individual is visiting the supermarket 3 times a week. It shows the activism of requirements for groceries. Providing customer-friendly services and understanding the consumers’ possible difficulties while purchasing is commandable under technology.
People expect an active flow of process and they love to save time and energy whether in uncertainty or disruption. An online grocery store gives a detailed description of, what the consumer can get from here or what is available right at the moment? An automated chatbot that answers the customers’ queries enables them to participate in shopping. This might be quite impossible in-store shopping.
The recent safety awareness made people prefer healthy, sustainable at the same time credential suppliers. Ordering groceries from local retailers remove the fear of scams that additionally makes both the parties, the retailer and the buyer happy. Still, 40% of people purchase groceries in person because local retailers are unaware of technological advancement, appreciating rural online grocery stores might be budget-friendly and rural community does enjoy all the privileges even in the worst kind of pandemic or lockdown situations.
Online grocery stores already hit the economy of $7.8B in June 2020. Here the vital contribution is through online grocery store mobile applications. Consumers shopping convenience and drastic demand for daily necessities insist technological assistance to stamp quality and valuable services on the show. So upgrading the grocery store or promoting the online grocery store must line up with the new trends that will uplift the economy and earn more potential shoppers.
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