Recently, the world has been experiencing a fatal disease that increased the high difficulty in functioning. Extensively the coronavirus has affected daily life with its far-reaching consequences not only in the health sector but also challenged the common everyday events and the requirement of high safety precautions. To maintain the quality procedures in healthcare, the government has declared lockdown and social distancing policies which slows down entirely all sectors including economic, education, entertainment, events, business, sales, marketing, and transportation, etc. Lockdown has pictured the striking reality of meeting the daily requirements along with safety measures.
COVID-19’s raging various waves had swept away the routine lifestyle of mankind into nothing. Still, the whole world is under the grip of this pandemic and its safety measures have considerably changed the course and the tone of any business or retailers’ process of proceeding.
From personal life to the hectic business life, every single life practice got impacted severely because of Corona. Directly it is a disease that turned the course of events and living factors upside down in no time. The major element that underwent an impactful influence during this dark time in history is business and marketing. Lockdown has forced the stores to pull down their shutters. COVID-19 spares equal economical damage from small to big and every nook and corner it has left its trace and eliminates the hustle. Silent embedded fear of contagious deadly virus locked the offline world thoroughly to depend on online for anything and everything.
COVID has practically closed all the possible doors of sales and purchase, at the same time it has opened a huge highway for virtual mediums to perform real-world manual duties like learning, marketing, commerce, and shopping, etc. into eLearning, digital marketing, ecommerce, and online shopping. India is the second-largest populated country, most of the Indians’ necessities are directly connected with grocery stores whether it is for cooking ingredients or a break bite snacks or health drinks or frozen meats or fresh vegetables or anything that depicts basic needs. They rush to departmental stores nearby. The lockdown situation has doubled its demand for online grocery stores. People rely on supermarkets for anything and everything. A virtual supermarket is not a new form of marketing, over a course of time customers are preferring online shopping because of its considerably time-saving characteristics. During this lockdown, essential basic needs increased the demands for groceries, and fear for corona encouraged people to rely on online grocery purchasing. No lockdown is possible for online shopping. Right!
Effects of COVID-19 in daily life are numerous, to survive during the lockdown, people demanded more groceries to follow the first most rule of lockdown “stay home-stay safe”. Increasing demand for everyday needs, disrupted grocery industries movement paved a path to resolve people’s panic rush for supermarkets by online grocery shopping.
The ongoing pandemic has created a clear vision of online purchasing benefits that enabled behavioral change in the Shopping experiences of the consumers, which was once unwelcomed. After the housebreaking entry of coronavirus, people are much likely to participate exclusively in online shopping, which is evident in the drastic rise of online grocery stores’ economy in the time of pandemic crisis years and expected growth of 60% in the upcoming years. Well-featured online store mobile application played a crucial role in contributing such a hiace in the economy of online grocery marketing.
COVID has implemented economical damage, severe life loss, and a fear-filled atmosphere around the globe, it pushed back the marketing process, daily need supplement, etc. Utilizing the alternative methods that have helped to survive and overcome the impact of COVID-19. The fight against the odds of the situation positively offered new ideas that promisingly improved the lifestyle, economical status, and significantly safety methods that reshaped the earth as a resilient and safer place to live.
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Good article really an informative one for online grocery stores.