These days every single search is technology-driven. If we want to go and eat out, we will look for different places online. If we want to get to that place, we use maps already installed in our phones to know the locations. Chances are that the clothes we wear to these places are ordered online.
As technology evolved, our day to day tasks has become easier as we got more immersed in it. But with that comes a whole whirlpool of people who are trying to guide us in the right direction to attain what we are looking for. Think about it, if you go out to look for a house to get on rent, there are probably a hundred people suggesting you a different way to go at one point of time and explaining why their opinion is right & best. But, if you take a minute, block all the noise, list all pros and cons about such major decisions, you can figure what option is the best. Should you go for a broker? an agent? or just random independent internet search? This is where rental applications come into play.
Must-haves in a rental search app
1. Modernise your thinking
Best way to figure out how much a consumer will find an application interesting and interactive is to research and put yourself in their shoes. See in what ways you can make the app experience easier for example if you add a filter depending on various aspects such as Location, Price range, Type of apartment, Number of rooms, bedrooms, and bathrooms, Listings with or without photos, Amenities, Length of lease and even Pet restrictions. Incorporating these filters provide a technical yet easier approach for the users to find exactly what they are looking for depending on their individual needs. In spite of spending too much time on looking for the kind of apartment that suits the ideals of the users, they can custom search and in no time meet their needs. This also helps in overcoming the problem of actually finding affordable housing or just facing the difficulty to look for specific apartments.
2. Bridging the gap between Landlords & Tenants
Usually, when you are looking for an apartment and find it, it takes time to get in touch with the landlord himself since you are dealing with the middleman i.e. the broker, who is charging you commission by the hour. But in the application, you can provide a built-in feature of getting in touch with the landlord as soon as the tenant feels interested in the apartment. Providing and updating the right contact details as well as even opening a special messaging option can do wonders of the application.
3. Checking & keeping updates
Nothing would keep people off of your application if you do not keep it updated enough. For the ever-changing rental status, to keep the clientele updated, activate notifications. If you keep the rental listings updated, a huge consumer base will definitely interact with your application more. All these little steps, if added in the application can end up making it a success. Activating push notifications also has the capability of making a huge difference in the popularity of applications.
4. 3D tours and keyless locks
The pandemic itself has given a big boost to usage as well as dependence on the internet. Sure, the economy of every country is backed up but the push that internet-oriented services are uncanny. It is difficult to believe that every single business will conduct itself in a similar manner as it did earlier. With that being said, giving virtual tours to the people via the internet is the way to go. No person has enough time to specially go and see a place they might or might not live in. Because of this reason, the impetus falls on 3D tours.
5. Estimation tools
People do not like being cheated on. If they are able to sniff out even a little vibe that the prices are not correct, all the credibility of the application will be lost. If you create the application which shows 100% transparency about how the prices are being charged, chances are that more people will come to you. This helps to overcome the problem of rental fraud also. Hence, by adding estimation tools you can provide people with a level of clarity that is required while making such decisions.
6. Testimonials
Adding testimonials is the best way to truly promote your application. If you add video testimonials then it is better since they work as visual proof. Also, if you add the views of the local community of a certain location or apartment, it will definitely factor in, while people are choosing a place for them to live in.
7. Interactive Maps
No one wants to put in an effort these days to actually know the right direction to get to a place. There was a time when we used to remember every single phone number because we had to. Then came mobile phones and it would be a shocker now to remember anyone else’s phone number rather than our own. Same is the case with maps as well. Also, it is such a breather from actually stopping at every turn and asking people for directions. With that being said, after incorporating interactive maps into the application or just connecting the app with Google Maps, it will provide people ease which has become a necessity these days.
8. Supporting all rental payment
There are so many modes of payment available these days that it has actually saved us from multiple trips to the bank. It is in reality a time saver. In addition to that, your application should support most of the payment methods as it gives the consumers flexibility and ease.
A wise person once said that ” you do not have enough lifetime to live each and experience on your own and learn from your mistakes. But you can always learn from someone else’s mistakes. ” This speaks true to every single aspect of life and believe it or not, creating rental applications are included in that list. While creating an application, search the field and learn what people are already doing, what are they lacking, identify how you stand out from them and keeping all these aspects in mind, build an application that eases the life of your consumers and put your in the market successfully.
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