The 21st Century is the century science and technology. It is the century of convenience and ease. Time is of the essence and people no longer have the patience to deal with redundant measures of the past.
The world is transforming and so is the way we purchase and consume food. Menus aren’t stored in the back of drawers at home but are googled online. Queues in front of restaurants are diminishing, while the number of food delivery executives are rapidly increasing.
All that people now require is a mobile phone and voila, your food genie is right there.
A lot of restaurants are now offering comprehensive platforms to their users to order food effortlessly.
Transformation of the food delivery industry:
Ask yourself:
Are you a food joint/ restaurant yet to get on this bandwagon?
Digital technology is the way of the future. As seen with many other industries the rise of digital technology and innovation has transformed the food business as well. Consumers today,
accustomed to ordering products via websites and mobile apps with full ease and limited human contact, and now have the same expectations when it comes to ordering food.
The latest studies indicate that restaurants that do not have mobile-optimized websites or mobile-order applications are losing out on potential revenue.
We certainly don’t want that now, do we? It is time to get a food delivery mobile app for your business and watch it soar.
Food delivery Applications- Delivering happiness, luring customers:
It is a smart move to offer an app or a mobile website that is customized for your restaurant. Statistics suggest that consumers buy most frequently from restaurants that offer applications, and while ordering they tend to order more as well.
With a menu at your fingertips and the comfort of your home, it becomes easier to browse through the content and most times order more food than even required. They also have the option to customize orders, order extras while avoiding social interactions that come with placing a phone call.
It is clearly a win-win situation!
Benefits of Food Delivery Apps:
There are several advantages to having food delivery applications. When your restaurant has its own app
- You can quickly update the menu, post on specials, offer discounts, promotions, and much more.
- Your customers will no longer have to worry about ordering items that are unavailable or no longer on the menu as the application will be constantly updated.
- Customers could access to images of food that they are ordering and know exactly what they could expect.
- Reservations could also be made through the app and this could save time for both the customers and your business.
- With an application, the possibilities of errors and overbooking are avoided.
- Promotion of the restaurant can also be done with the help of an app or website etc.
Different types of food delivery apps:
For years, pizza chains have dominated the food delivery market. However, we are now witnessing the rise of on-demand delivery apps that are trying to overtake pizza delivery chains. Food delivery services are of two types and thus there are two models of food delivery applications:
1. Restaurant-to-consumer type of delivery, which is basically what the pizza chains are doing.
2. Platform-to-consumer type of delivery, this is what Uber Eats, Swiggy, Zomato, and other related on-demand food delivery services offer.
Platform-to-consumer delivery services are a blend of order and logistics focused food delivery services. On the other hand, pizza chains such as Domino’s, Pizza Hut, etc. are labeled as full-service food delivery systems, because they manage the whole operation from preparation to delivery to customers on their own without any intermediaries.
How Do Platform-To-Consumer Delivery Systems Work?:
Earlier food aggregators handled orders and offered consumer service. Their job entailed mediation between consumers and restaurants, offering a variety of cuisines and dishes via a single website or mobile app.
With food aggregator apps, the liberty to check out menus and compare costs, see restaurant reviews and ratings and then place orders offered freedom to consumers. Aggregator apps function in the following manner: after the order has been confirmed, the aggregator should have forwarded the order to the restaurant. The final delivery is done by the couriers of the restaurant itself.
With a surge in the demands of users along with development in tech and innovation, customers no longer wished to be redirected to the website of the restaurant. Seeking for food delivery apps that manage the complete process, food delivery aggregators began to gain momentum.
How do Restaurant to Consumer (R2C) Delivery Systems Work?:
In contrast to food aggregator services, full-service on-demand online food delivery does not operate with third parties, such as restaurants or couriers. Alternatively, the restaurant-to-consumer delivery providers have their own chefs with in-house preparation. These businesses also employ their own couriers to deliver the products to their customers. Classic examples of these are Domino’s, Pizza Hut, etc.
However, with increased demand for Platform to Consumer Delivery systems, these restaurants that once employed only R2C Delivery Systems are now opting for P2C Delivery Systems
The increasing prominence of Technology in the Food Service Industry:
Technology and innovation is the future. A large number of restaurants in the food service industry are already optimizing the usage of such technologies. Food delivery mobile apps and online mobile websites are gaining considerable traction.
As of now, about 20% of restaurants enable customers to place orders via mobile phones, with a considerable size of those users using apps. 70 percent of restaurant owners claim that it is an up-and-coming trend that they could possibly take advantage of these features in the future.
Take Away:
The potential benefits that these mobile apps could serve to boost businesses cannot be understated.
Studies suggest that restaurants with mobile apps have higher business and turnover rates, which means one thing, ‘More Money’ You’ll also save time and energy by automatic the process of home delivery allowing restaurant owners to focus on other more pertinent tasks at hand. Some businesses still employ additional staff to deal exclusively with online orders.
Facts and numbers don’t lie.
If you are a restaurant owner looking to revamp your business and optimize the potentials of your business, Spider India is the right place for you.
Spider India has a team of professional and experienced app developers, who have successfully created mobile applications for a wide range of sectors. The needs and requirements of the clients garner the utmost importance. And our ideals and values ensure that we only deliver the best in business.