We are a generation glued to our phones. Our mobile phones have become integral parts of our survival.
Don’t you agree?
No longer are we waiting to get home to access the latest news updates. And little do we realize the hassle of commuting to work every day, as we have movies or shows to keep us entertained.
Transformation of the Entertainment Industry
According to research conducted by techARC as of December 2019, India had 502.2 million mobile users. This indicates that over 77% of Indians have access to wireless broadband connections through smartphones. Suggesting a significant rise in Smartphone Usage over the years.
From news alerts to cricket scores, from booking cinema tickets to streaming the latest Netflix show, entertainment apps simplify life, allowing you to sit back, and enjoy. Everything is accessible with the touch of a button. The world is at your fingertips.
No longer do we have to twiddle our thumbs and anxiously wait for the airing of a show on channels long after its international airing. Today, with the advent of streaming platforms like Netflix, Amazon Prime, Hotstar, etc. our favorite films and TV shows are just a click away.
With the rise in popularity of mobile applications, the media and entertainment industry is metamorphosing. As a result of this impact, there has been a dramatic transition and improvement in the media and entertainment sector, establishing a direct service-to-consumer facility.
Consumers’ reviews:
One of the sure-shot success ideas on reaching the right company is to go through the reviews of past and present consumers. Through reviews and feedbacks from word of mouth, you will be able to even picture the expected result from the company you are looking for.
Reviews can provide you with honest feedback from the consumers and will erase colours off your mind from the first impression. This will lead your way to the reality of the company rather than a mere assumption.
Features of Mobile Apps for the Media and Entertainment Industry
Personal preferences and choices vary from one client to the next.
With a population of 7 billion people, differences are bound to exist right?
However, mobile applications are designed with the intent to identify and monitor the common trends that exist.
With a deeper understanding of their clientele, mobile applications can offer specialized features such as images, trailers, audios, or videos along with their description, reviews, ratings, etc.
Other features that Entertainment and Media Mobile apps could take into account are:
- Audio & Video Features
- GPS-based services
- Personalised Push Notifications
- Real-time News & Information Updates
- In-App Purchasing features
- Social media engagement and interaction
Today, business owners rely primarily on applications to boost and grow their businesses. User-centric applications are now the focus of the Media and Entertainment Industry.
Entertainment apps are a necessity that we can’t seem to live without. Entertainment app developers, like the mobile app developers in SpiderIndia develop applications to attract mass audiences
Most search engines receive a lot of revenue through mobile applications. To state the obvious, entertainment and social networking applications are the most popular types of mobile applications in the market today.
Let us now look at the benefits of Mobile Application for the M&E Industry
A Comprehensive Platform:
Entertainment applications provided a whole new platform for movies, songs, sports, live streaming, etc. With the increasing popularity of these entertainment applications, many artists now have the opportunity to showcase their talents.
However, the market is still dominated by large entertainment applications such as Netflix, Amazon Prime, YouTube, etc.
Smooth Content Flow:
Entertainment apps enable a smooth flow of content across the globe. Creators have the liberty to post their content on various applications and garner attention from viewers from all over the world. Quora is one such example. An application that allows you to pose and answer questions across a global platform. Applications like Wattpad provide a platform for writers to share their content, short stories, poems, etc.
Trend Tracking:
Before the advent of social media, it wasn’t possible to track the trends. But ever since social media has taken the world by storm, these social media applications have segments devoted to trending topics. Whether they are the latest movies, sports, music, or shows, the entertainment applications track the trends by observing the patterns and preferences of the majority of users.
Entertainment is no longer restricted by time. It’s now accessible to everyone, everywhere, anytime. Entertainment application development companies are slowly working to enhance customer experiences by optimizing applications.
Gathering and Dissemination of Information:
With the help of apps such as Facebook, Twitter, Instagram, etc. authentic and comprehensive information is now easily available. From the latest news to fashion trends, from life hacks to content reviews, everything is now available. It is all instant, all at the moment.
Entertainment app developers’ bear in mind that they need to develop application platforms that allow the smooth effortless dissemination of knowledge and information. But with this liberty comes responsibility as well.
Promotions:
Entertainment applications are now utilized as tools for brand promotion. A large number of brands are now developing their own mobile apps to profit their businesses and brands.
Studies conducted show that about 90% of smartphone users tend to spend the majority of their time on mobile applications as they are easily available.
Accessibility to Music and Games:
Ever heard of PUBG, if you haven’t, you’ve probably been living under a rock.
One of the most popular sectors of the entertainment industry today is gaming. Gaming is the most common sector in the entertainment industry. Not only have mobile apps made gaming easier for players but they also allow virtual multiplayer options so that players from across the world can play together. Via the internet, gamer’s from around the world are connected and can even have voice or video calls.
Music Applications like Spotify, Amazon Music, Gaana, etc. are mobile staples. Gone are the days of tuning to radio stations. Now it’s all simple, download an app, type in your preferences, and Voila. These apps support ads that promote other brands. And these advertisements serve as prime revenue sources for these apps.
Engagement:
Ever wondered why entertainment apps garner the attention that they do?
It is primarily because of the fascinating features that they offer, quality of material, and curiosity about life outside our own. We are species that are globally connected, transcending borders.
Applications offer people opportunities to connect with individuals across distances and expanses. Celebrities can connect with their fans, Brands can connect with their customers. It is all about engagement.
With features like push notifications, it becomes easy to stay connected, follow, and engage with people whom we wish to.
Mobile Applications are the future
Conclusively, we realize that mobile applications are everywhere. From small concerns to huge problems, they offer a wide range of solutions.
The future of science and technology is mobility and the entertainment industry can harness the potential offered by mobile applications to heights never reached before.
If you are down and are looking to develop the best entertainment and media mobile applications , look no further. At SpiderIndia, we pride ourselves on creating apps that cater to the needs and requirements of our clients.
Look us up. And follow our blogs to stay up to date with the latest advancements and trends in mobile application development.
Too much detailed and informative for beginners and also for developers who want to develop Entertainment App. Thank you and Keep sharing like this!