How popular companies are using technology to deliver groceries

 

Success isn’t just an accomplishment, it’s about how it inspires others to accomplish also. In this modern world, success seems to be hand in hand with technology. Those who know it, utilize the warmth of technology and thrive day-to-day. This is not exceptional in marketing too.
The grocery industry is one of the leading and good money-making sectors. India’s food and grocery market share has doubled from $300billion to $600billion in the past 7 years and it is estimated to produce approximately equal to a $200billion rise in the short term because of its emerging trend setup and its compatibility.

Modern retail overcomes the traditional way of retail after the inclusive arrival of the dreadful corona. Before the pandemic around the world, 20% of people are interested in purchasing groceries over a smartphone. Disruption called shoppers to go for online shopping, popular companies used this opportunity and they offered first-class services and multiple options for delivery and placed them in the spotlight. All these are possible because of a powerful technological intervention and its unique deliverability and sustainability provided by the applications.

Several factors drive modern retail on growth, most significantly Indian government’s policy to allow 100% foreign direct investment in the food retail market. And the other underlining factor to adopt a modern way of organizing channels to distribute groceries is because consumers’ shopping behavior got transformed due to the pandemic outbreak.

From street departmental stores to the big shot supermarket, modern trend influencing applications are an eye-opener to all retailers who want to uplift the business to the next level. Shrinking the traditional way of sales and approaching the trend that unlocks the power of a better shopping experience to the shopper made a huge welcome for handy online grocery store applications.

Following are the five most famous companies and their remarkable online store applications that welcome as many shoppers into their online front doors and made a huge stride in the grocery industry around the world. let’s dive in

Instacart

Instacart is the leading online grocery application in North America and Canada. This online store application allows shoppers to shop groceries from more than 25,000 local stores and delivers groceries to the consumers right away. It has influenced and earned many customers by offering free first delivery. And also its connection with almost every grocery giant store in the country provided nearly 3,00,000+ products for its customers.

Another notable advantage of this application is that it allows the consumer to compare the price range with each store price tag and place the order accordingly. Also, it holds its regular customers by offering fabulous discounts repeatedly to involve regular shopping. All these exceptional features are the key ingredients of increased customer base and retention of this application.

Postmates

Postmates is another leading on-demand grocery application that entered the field in 2011. Postmates’ significant application feature is, its location tracking notification offers a valid suggestion about the availability of local stores nearby the location. This application tracks down the location of the customer through GPS and provides suggestions for the local stores, just like a courier service.

This application also helps the customers to find food supply services. Its major connection with well-known restaurants includes McDonald’s, Starbucks, etc., makes it a busy delivery portal, it has been taking nearly 8 million monthly orders. This application serving its services in more than 3,500 cities around the world and welcomed a huge customer base. Its reliable delivery cost and 24/7 service time received appreciations and huge support from its consumers.

Shipt

Shipt is another well-recognized grocery delivery application in the United States. It combined with well-known retailers like Target, Whole Foods, Costco, and so on and has nearly 50,000+ happy shoppers. This application has its unique features to deliver groceries and grocery-related requirements that have grabbed the attention of the customers. It notifies the users about sales and discounts and permits them to submit a request for the non-listed items in the store.

Also, it has a feature called “buy again” which helps the shopper to select the default grocery list to do an easy purchase. This application setup gives a complete experience of physical shopping and gets the order delivered within the estimated time. Nearly 600+ staff members are working hard for the success of the application to deliver the right groceries to their customers.

BigBasket

Big Basket is one of the successful and leading grocery service providing applications in India. This application is well-appreciated and became more popular in the country among its other competitors like Grofers, Nature’s Basket, Reliance Fresh, and so forth. They offer nearly 18,000+ grocery products including rice, pulses, nuts, meats, fruits and vegetables, care products, and various other home essentials as they partnered with 1000+ brands.

Unlike other applications, Big Basket is well-known for its exceptional customer service all over the country. They provide a reliable solution for all the customer queries right away. The Big Basket team is committed to delivering fast and safe deliveries even in a disordered country like India and they take responsibility for any delays in their deliveries by returning a certain percentage of the amount to the user’s in-app wallet. Another surprising and unique feature of this application is that they have the policy to make a trouble-free return of the purchase if the customer is not satisfied with the product.

Peapod

Peapod is a well-known grocery delivery company in the US market. This application is a Chicago-based grocery business that provides groceries in various US markets like Washington, Boston, New York, Virginia, Indiana, Illinois, and so on. This application’s algorithm feature is the remarkable one that allows the customers to make their grocery lists effortlessly. this app allows its customers to make repeated purchases.

It also offers many unique features like providing various suggestions according to their order and consumption pattern. They have a feature called “Order Genius” that tracks the purchase frequently made by the customers and provides insights accordingly with its great algorithm feature. Another interesting feature about the application is that it provides complete ingredient suggestions and meal kits for any particular meal preparation that the consumer intends to buy. This feature helps the customer to get all the required components for their cooking. The extended service of this application not only provides complete product collection but also a safe delivery on time.

Don’t wait for the opportunity, create it. Technology is a highway, the decision that makes the difference. Put your creativity on an app development highway. Makes your store different. Spider India encourages anyone who wants to make a difference.

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